HIA launches 2025-2028 strategy focusing on empowering consumers

We recently published our 2025-2028 strategic plan, which outlines our vision for the future of health insurance and our commitment to put consumers at the centre of everything we do. The health insurance market in Ireland is complex, and this plan outlines our strategic priorities for the next three years as we aim to empower consumers and ensure a strong, competitive, and well-functioning health insurance market.

The plan focuses on three key strategic priorities:

• The Informed Consumer
• A Well-Functioning Health Insurance Market
• Our Capability and Capacity

At a time when consumers are facing price increases of over 12% on average, it’s more important than ever for the HIA to provide consumers with the information and tools to make good decisions and find the best value product for their needs. This plan sets out the outcomes we want to achieve by the end of 2028, and how we plan to get there.

The plan was developed in close collaboration with the HIA Board and staff – thank you to everyone who played a role in shaping this strategy and we look forward to achieving these priorities together over the next three years.

Read the full strategy here.